One of the most effective ways for your business to make an impression on customers is by using custom packaging. They not only serve the simple purpose of containment but can also become brand ambassadors. In the article below, Haplast will reveal 4 strategies to turn plastic bags into a Zero-cost advertising campaign for your brand, leaving a profound mark on customers’ minds.
Utilize the power of color
One of the first strategies to make your business’s plastic bags stand out is to focus on using colors. According to research, colors can convey emotions effectively and enhance the brand recognition of the business. Uniform color in bag design can help customers remember and recognize the business more quickly in the market.
Certain colors can create the strongest impressions on customers at first glance. For example, red conveys positive energy and warmth, green exudes confidence and reliability, while sky blue creates a sense of luxury and coolness.
At Haplast, we provide color selection services and custom branding logos according to the client’s preferences. Additionally, we also support businesses in design consultancy if needed.
Use distinctive logos
Using logos on plastic bags not only marks them as the product of the business but also impacts the brand recognition of the customers. With nearly 20 years of experience and working with over 80 countries worldwide, Haplast understands that logos can convey the values and personality of the business. This is an effective and subtle strategy to enhance the business’s brand value.
By partnering with Haplast, businesses can adjust the position, size, and color of the logo or create their own logo to suit their purposes.
Focus on the size of the bag
In addition to logos and colors, the size of the bag is also a significant factor in ensuring the aesthetic appeal of the business’s products. Each type of product should use a suitable bag size. Choosing the right size reflects the meticulous and professional nature of the business, while also contributing to increasing the trust of the business’s customers.
At Haplast, we provide customized services for the size of plastic bag products. You can easily adjust the size and choose biodegradable or recyclable materials.
Design and function
Currently, many different types of plastic bags are on the market with various designs and functions. Depending on the intended use, businesses can choose according to their preferences.
For example, if your business operates in the fashion industry and wants to use plastic bags that can be recycled or reused multiple times, you can choose woven or non-woven bags or reusable T-shirt bags.
Currently, at Haplast, we offer a variety of bags that are suitable for the diverse requirements of customers, such as flat roll bags, star seal bags, food bags, mailer bags, etc. All of these bag models can be customized with logos, sizes, and colors as requested by the business.
We hope that with the information provided by Haplast, businesses can turn a regular bag into a zero-cost advertising campaign for their brand.
